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The keys to our communication strategy at De Salas

September 11, 2024

An effective communication strategy is the key to standing out and connecting with customers. In De SalasWe not only offer the most exclusive properties in Madrid, but we also stand out for our comprehensive and high-impact communication. Through our platforms, we connect with our clients in a unique and effective way.

YouTube: Your window to luxury and lifestyle

With over 1.400 subscribers on our YouTube channel, we deliver a high-value customer experience.

  • Clear view of properties: Our detailed videos allow clients to view properties in high quality, helping them make informed decisions even before visiting.
  • Value Content: We offer advice and guidance on the process of buying and selling real estate, helping our clients navigate the market with confidence and security.
  • Inspiration and trends: Our lifestyle content provides current ideas and trends in design and lifestyle, allowing customers to visualise how they can transform and live in their new home.

Some of our videos have reached almost half a million views, demonstrating the interest and trust that our followers place in us.

 

Instagram: Daily inspiration and exclusivity

Our Instagram profile is a showcase of luxury and lifestyle, where through our posts, clients are always informed about the latest available properties and market trends.

 

Newsletter: Direct and effective communication

With a database of 14.000 clients and an exceptionally high open rate of almost 6.000 users, our newsletter ensures that our clients receive relevant and timely information about new properties, events and market trends. Each weekly edition is carefully crafted to enrich the customer experience.

 

Lifestyle Content: Beyond Properties

We understand that luxury goes beyond properties, which is why we offer lifestyle content that complements our clients' experience. From interior design trends to exclusive events in Madrid and much more, our content is designed to inspire and offer added value to those seeking a life of luxury. The goal is to help and inspire our clients to imagine and plan their life in their new home.

 

The Value of Our Communication

For us, communication is not just about informing, but about creating a genuine and lasting connection with our customers by providing value. Our focus on digital platforms allows us to:

  1. Maintain a constant and relevant presence in the lives of our clients.
  2. Provide valuable and up-to-date information on the luxury real estate market.
  3. Use the most advanced communication and marketing tools to ensure your property reaches the right audience.

If you are looking for a luxury real estate experience that goes beyond buying and selling properties, we invite you to join our community. (CTA)Follow us on our social networks to always be up to date with the latest news and exclusivity in the luxury real estate market in Madrid.

 

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