Geneva is much more than the “capital of peace”, with the United Nations Palace and Lake Geneva at its feet. Geneva is one of the most elegant and peaceful cities in Switzerland, which is why it is striking that, for the last 88 years, it has hosted the celebration of the International Motor Show, one of the most important motor shows in Europe and with the tradition of doing it every year and not biennially, as is usually the case.
From March 8 to 18 and at the facilities of the Palexpo convention center in Geneva, next to the airport, the latest most luxurious automotive models will meet. Exotic supercars, brands such as Ferrari, Jaguar, Aston Martin, Bugatti and Maserati, take advantage of the fair to present prototypes, the latest technical advances and the star models of the season.. The curious thing about this event is that Switzerland lacks its own automobile industry and, therefore, no motor tradition. But its good work makes it a reference for those who want to upgrade their brand. Not in vain is it considered the most “glamorous” exhibition of all those held.
More than 70 press conferences and presentations, 180 exhibitors distributed in the six specific halls of the 106.000 square meters of the venue seem to be an excellent letter of introduction. But “it is no secret to anyone that today's manufacturers think twice about participating in an automobile show, no matter how prestigious and international, like ours,” confessed André Hefti, General Director, “doing so requires a significant investment. and it will depend on the importance they want to give to the models they present. That is why it is an honor that they continue to choose us and that 10.000 journalists from all over the world come to cover it and that more than 690.000 people have visited us.” In this edition, energy-efficient vehicles will have a prominent role, with electric or hybrid vehicles, hence the green color of the poster, a small nod to the environment. And like every year, the Car of the Year award will be chosen, the most prestigious award given by the specialized press.
The program is still kept secret, but all those who attend this event know that they will have the opportunity to see for the first time the models that will revolutionize the automotive industry of tomorrow. Welcome to the future of motors!
Of course, Geneva is a city that is worth walking around to enjoy the landscape and the tranquility of its people. Its spectacular waterfall, the Jet d'Eau, is a must, reaching a height of 140 meters at a speed of 200 kilometers per hour. Sitting down to contemplate Lake Geneva itself is already a wonder due to the incredible views of the Alps. The European headquarters of the United Nations, its cathedral, the flower clock in the English Garden or the friendly neighborhood of Les Grottes, which is called The Smurfs due to its peculiar architecture, are undoubtedly some of the attractions that the Swiss city offers. to your visitors.
Staying doesn't seem like a problem either. He Hotel d'Angleterre, on the shores of Lake Geneva and with panoramic views of Montblanc, has been recently remodeled and exudes elegance on all sides, from 483 euros.
El Hotel Four Seasons des Bergues It is another of the elegant and majestic options that the Swiss city hides, designed by the famous interior architect Pierre-Yves Rochon and occupies a historic building from 1834, for 733 euros per night.
And those looking for an avant-garde design amid so much classicism will find in the Hotel N'vY Manotel the best asset. Cozy and designer, it has peculiar rooms that can be sensed from the entrance, from 242 euros per night.
Nature, walks, fairs and tranquility, Geneva seems to meet all the requirements of lovers of the good life.
Gala Mora
DESALAS Lifestyle
