If you ever wondered how a custom Ferrari is made, this is your video.
We started!
In today's video we want to take you through the incredible experience of customizing a Ferrari. We are talking about the one known as Ferrari Tailor-Made- the exclusive customization program of the Maranello factory, developed specifically for those customers who wish to create a truly bespoke car, which is a clear expression of their unique personalities and tastes. Objective: to make your Ferrari look like no other.
Scuderia, Classica and Inedita are the three different “worlds” to choose from to create bespoke Ferraris using unique combinations of the many options available.
If classes exist within the luxury automobile sector, customization is, without a doubt, the icing on the cake. From cashmere upholstery, lipstick red bodywork, to wild wood interiors, the possibilities are endless and that is why those privileged who have the possibility of personalizing their new sports car down to the smallest detail, have no problem waiting for the long lists. waiting for months, with the same enthusiasm that a small child awaits the arrival of the Three Wise Men or Santa Claus.
This exclusive customization takes place at the Centro Stile, where the Italian brand's super cars are designed.
But what makes this luxury car customization experience so exclusive? If it is already difficult to acquire a Ferrari, since the brand chooses its clients, and not the other way around, the magic of this experience happens in what would become its design center atelier. A kind of tailoring for cars never imagined.
While the common citizen in any average store is used to the classic: “what you see is what there is” in Ferrari what is not there can be dreamed, created and asked for. And as Ferrari's sales director, Luca Zanetti, assures: “We are here to make the customer's imagination come true.”
As for customization, Ferrari has several levels.
At first level, you will find the catalog for standard Ferraris. Their prices start at 200.000 euros. Ferrari roma and reach two million Ferrari Daytona SP3. At the time of purchase there is a wide selection of colors and details to choose from. By entering the official website you can experience that you do it, even if you are not going to order it later, in this case the premise that dreaming is free is fulfilled.
El second level, is the so-called special equipment, which includes out-of-catalog requests and these must be configured in one of the brand's three ateliers: Maranello, which is preferred by customers, the one in Shanghai and the one in New York.
At third level, is where the customization known as Tailor Made (bespoke): a super exclusive experience in which a team of three people – a salesperson, an aesthetic designer and a graphic designer accompany the buyer to virtually create their vision in a meeting of several hours that sometimes extends over a meal if the client needs it. Close attention to the scene where Julia Roberts goes shopping in Pretty Woman.
Once or twice a year Ferrari creates the so-called one off, a process that lasts years, with the aim of creating a unique body for a special buyer, who already has a previous relationship with the company. It could be someone with several Ferraris, a collector or a driver.
It is not a product, but a journey in which the customer becomes another creative and together with the Ferrari team of designers they completely design the exterior of the vehicle. For this experience, just having money is not enough. In addition, the model has to be approved by the board of directors, because it becomes part of Ferrari's history.
An experience that the lucky person will undoubtedly remember for their entire life. After this video we are sure that you will not look at the Ferraris with the same eyes and you will know how to appreciate the personalized work behind each one of them. We say goodbye for today and we look forward to seeing you very soon with much more of the De Salas lifestyle.
